Hi, I’m Klara Daniel, a design and interiors writer, blogger, stylist and consultant based in south London, UK. You’ll mainly find me wearing Breton stripes, sharing snaps of my sausage dog Francis and enthusing about anything that’s colorful.

With a strong belief that good design should be accessible to all, I set up my blog in 2011, sharing simple interior design for everyday living. I’m drawn to Scandinavian-inspired spaces and pared-back interiors, where the neutral, understated decor becomes a backdrop for everyday life. On the blog, I aim to show stylish spaces that are minimal yet feel authentic, honest, warm and inviting. It’s all about curating a home with less but better – prioritising simplicity, sustainability and design built to last.

Most of us believe that how we dress is all about expressing to the outside who we are on the inside...

Hi, I’m Klara Daniel, a design and interiors writer, blogger, stylist and consultant based in south London, UK. You’ll mainly find me wearing Breton stripes, sharing snaps of my sausage dog Francis and enthusing about anything that’s colorful.

With a strong belief that good design should be accessible to all, I set up my blog in 2011, sharing simple interior design for everyday living. I’m drawn to Scandinavian-inspired spaces and pared-back interiors, where the neutral, understated decor becomes a backdrop for everyday life. On the blog, I aim to show stylish spaces that are minimal yet feel authentic, honest, warm and inviting. It’s all about curating a home with less but better – prioritising simplicity, sustainability and design built to last.

This systemic coding of the outer body alone as a representation of beauty disassociates outer appearance with inner functions.